Questions to Ask About Sales Enablement

When you hear the word Sales Enablement, a lot of questions pops-up in your mind. The usual perception that people have about this job title is that it is just another management consultant profile that reinvents the wheel or maybe it is sales only which has been given a modernized name “Sales Enablement”.   What …

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Organizational Challenge in Implementing Sales Enablement

Organizational structure is that part of the planning process that all companies must consider and carefully plan, especially when they are growing rapidly. If there are several big teams involved in the sales process, it’s crucial that teams explicitly understand the processes and policies that go along with the structure. There are various types of …

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5 Best blogs on Customer Experience for June 2017

A personalized, engaging customer experience is critical to the success of any marketing initiative in the modern landscape. Big Data and analytics enable marketers to formulate these enriched experiences for a more effective lead generation, nurturing, and eventually conversion as prospects reach the end of the buyer’s journey. Creating amazing customer experiences is at the …

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Best Blogs on Knowledge Management for June’17

As companies invest more in content and digital assets, CIOs know that there is value in using, sharing, and reusing the material that is creating the biggest bang for the company’s buck. Indeed, companies that have the right knowledge management strategy and practices in place are empowering their executives, marketers, salespeople, and customer service representatives …

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5 Best Blogs on Sales Enablement for June 2017

If you’re here reading our blog, it’s a fair guess that you’re interested in reading insight on ways to improve sales Enablement processes and outcomes. We have decided to keep jotting the monthly list of blogs on sales enablement to give you a brand new resource library to give easier access to all of our …

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The Secret of Sales Enablement: Aligning Sales Strategy and Execution

To be successful with sales enablement, you need to break down the walls between organizational silos to get customers the information they need.” — Forrester Research Sales enablement originated out of what Harvard Business Review calls “the staggeringly distraught relationship between sales and marketing.” As companies try and find out solutions to synchronize sales and marketing …

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Who Owns Sales Enablement: Marketing or Sales?

Over the past few months, our website has fixated on familiarizing you to the notion of sales enablement. Through this blog, we will try to determine whether sales enablement belongs to marketing function or sales function. 75% of organizations don’t have a well-thought-out sales enablement process If we go by the name of the function …

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Create a Knowledge Base for Sales Team

Try and think of a situation where you get a call from your customer and they ask you for help. You have had this question asked by someone else but you don’t clearly remember the solution to it. You look out for your manager for help but he is busy on another call and you …

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5 Best Blogs of Knowledge Management for May 2017

Information is important, and one should know how to consolidate it, as well as how to use it to your benefit. If you are in management, you should be able to understand how you are managing what you know. There are a number of blogs that offer insight on knowledge management. If you are looking out …

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5 Best Blogs of Sales Enablement for May 2017

Some of the cutting edge information can be found on sales enablement blogs and forums. But one thing to keep in mind is that while blogging makes it easier for you to get useful information, it also makes it easy for bad information to range you. Hence, it is vital to be able to tell the …

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